Media businesses recommend organizations on how and the place to promote, and how to current a optimistic impression of on their own to the public.[1] Major services incorporate advertising, general public relations and various types of media management.
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A media agency makes certain that a marketing and advertising concept appeals to consumers, appears in the right place, at the best time and which the advertiser pays the absolute best price.
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James Walter Thompson joined Carlton's agency in 1868. Thompson swiftly became their best salesman, obtaining the corporation in 1877 and renaming it the James Walter Thompson Company. Noticing that he could market extra space if the organization presented the support of developing written content for advertisers, Thompson hired writers and artists to type the main recognized Imaginative Department within an advertising agency.
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